At Mad Dog, we started with a simple idea: to build the watch we could not buy.

Over the years, we owned and wore a number of high-end watches. Some were beautifully made, some were historically significant, and some were engineering masterpieces. Yet almost all of them contained details we believed could be improved.

We saw bezels with unwanted movement, cases and crystals that could be scratched or damaged, bands secured by spring bars that could fail, sharp edges that snagged on clothing or equipment, and features that existed because of tradition rather than necessity.

Rather than accept those compromises, we decided to challenge them.

What began as a simple idea became a five-year journey of research, development, testing, redesigns, and more than a few setbacks. Thousands of hours were spent evaluating materials, refining designs, and persuading suppliers to support a production run of just fifty watches.

The result is the Ricochet.

Designed, manufactured, and assembled in the USA*, the Ricochet combines traditional craftsmanship with advanced materials technology rarely seen in the watch industry.

Featuring a proprietary Liquid Armor™ Kryronized Stainless Steel case, the world's first 8mm bullet-resistant spinel ceramic armored crystal, a bespoke 160-click bezel, and a carefully considered design philosophy that places function before convention, the Ricochet was built without compromise.

State-of-the-art materials alone do not make a great watch. A great watch must also be reliable, accurate, legible, comfortable to wear, and capable of performing under demanding conditions. Every detail of the Ricochet was designed with that objective in mind.

Only fifty pieces will ever be produced. Not fifty per year. Not fifty in one color followed by fifty in another. Just fifty.

Each owner is automatically enrolled in the Mad Dog VIP Collectors Program, receiving priority access to future releases and the opportunity to retain the same edition number across future Mad Dog timepieces.

The Ricochet is not the result of a marketing exercise. It is the result of a simple philosophy: if a better solution exists, use it. If it does not exist, create it.

Welcome to Mad Dog.

*Swiss ETA automatic movement excepted.